When you hear the phrase agricultural market linkage, what comes to mind? Market Linkage is one important part of the agricultural supply chain in Nigeria that has been grossly neglected and which is a key factor in increasing financial security for farmers, distributors/traders, and investors.
Let’s discuss how Farmsby leverages its eCommerce platform as a more efficient system of market linkage in Nigeria:
The seller to buyer and farmer to consumer relationship in a lot of countries in Africa have suffered a severe disconnect resulting from poor communication, financing, transportation and other mechanisms required to create the link between smallholder farmers and bigger markets outside their localities. Often times this has left farmers of seasonal crops in some regions with excess produce that has to be sold at cheap prices while consumers in other regions suffer scarcity. For farm income to be maximized there needs to be a shift to a better system where farm produce is better distributed and all the information, as well as facilities needed by the farmer, is readily available.
The business environment provided by Farmsby gives an opportunity for technology to be used to breach the wide gap in the agricultural market linkage value chain by selling farm produce and services to processors and consumers on the platform. Farmers are able to produce a higher capacity because they have more financing and also a ready market available.
This market linkage focuses on providing faster and more efficient transportation of the goods. No market linkage system can succeed without a reliable means of transporting goods. Despite the tough conditions of transportation in Nigeria Farmsby is changing the game by utilizing new innovations to get the crops to their destination fresh and on schedule for the smooth running of businesses. This will bring an expansion of market reach to more formal and informal markets locally and internationally.
Food processors will enjoy the ease of getting their raw materials delivered to them while getting the best deals on prices because of the absence of too many middlemen. With good quality imputes available on this platform, producers can expand their production capacity as well as their profit.
FarmsBy is set to boost the agronomic activities in our farmers in Nigeria by providing farmers with access to technology, finance, and insurance to facilitate a more effective operation than has been experienced by most small scale farmers in the sector. The platform enables the financing of farming activities based on crowdfunding and investment returns within specified cycles.
To facilitate the smooth flow of agricultural produce between different levels of the marketing system, Farmby’s e-commerce platform provides wholesale and retail services for different players in the sector. Sellers and buyers can take advantage of this to meet online, interact, and carry out commercial activities.
With these techniques, Farmsby has created a linkage between farmers and the market that can overcome the common challenges that are common in Nigeria efficiently. Click here to find out more about this.
